Attracting volunteers in the 21st century is a challenge. While some research shows that volunteering has remained steady over recent years, IFUW and other women’s organizations have seen their membership figures slowly decreasing. It is therefore important to understand what kind of organizations and activities are still attracting volunteers.
Apart from the economic and social benefits to the state and community-building, individual benefits seem to be an important aspect of volunteering. On Wikipedia one can read: “volunteering is generally considered an altruistic activity, intended to improve human quality of life, …but people also volunteer for their own skill development, …to meet others …and to have fun”.
What do volunteers look for today? What kind of organizations and activities interest them? Are the individual benefits of volunteering becoming more important? Does IFUW need to change to better meet the needs of the new volunteers?
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